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The Asia-Pacific Journal: Japan Focus
In-depth critical analysis of the forces shaping the Asia-Pacific...and the world.

Mr. Song and Dance Man

By David McNeill




Inoue Daisuke taught the world to sing with the karaoke machine but never bothered to patent it, losing his chance to become one of Japan’s richest men. Is he bitter?

For a man who lost out on one of music’s biggest paychecks, Inoue Daisuke is in fine form: toothy smile spreading over the big, rough-hewn face of a natural comedian.

The good humor comes in useful for interviews like this when he is inevitably asked whether he regrets not patenting the world’s first karaoke machine, which he invented in 1971.

After 34 years, during which his unlikely contraption has conquered every corner of the globe, accompanied by the sound of a billion strangled, drink-sodden earthling voices, the question must sound like the whistling of an approaching bomb. But the smile stays.

“I’m not an inventor,” says the 65-year old in his small Osaka office. “I simply put things that already exist together, which is completely different. I took a car stereo, a coin box and a small amp to make the karaoke. Who would even consider patenting something like that?”

“Some people say he lost 150 million dollars,” says Inoue’s friend and local academic Robert Scott Field. “If it was me I’d be crying in the corner, but he’s a happy guy who loves people. I think it blows his mind to find that he has touched so many peoples’ lives.”
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Many in Japan now know, thanks to TV specials and a new movie biopic, that Inoue was a rhythmically challenged drummer in a dodgy Kobe covers band when he hit on the idea of pre-recording his own backing tracks.

The band had spent years learning how to make drunken businessmen sound in tune by following rather than leading, and drowning out the worst of the damage, so Inoue knew the tricks of the trade when the boss of a steel firm asked him to record a tape for a company trip to a hot springs resort.

Unbeknownst to millions of once-peaceful pubs, karaoke [meaning empty orchestra] had been born; Inoue and his friends gave it a leg up into the world by making more tapes and leasing machines to bars around Kobe. Taking the machines for a spin cost 100 yen a pop – the price of three or four drinks in 1971 – and Inoue never thought it would make it out of the city.
By the 1980s, karaoke was one of the few words that required no translation across much of Asia. Communist China embraced it, and Hong Kong sent it back to Japan as karaoke boxes, small booths where friends and family could torture each other in soundproofed bliss.

Inoue languished for years in international obscurity. But in 1999, after karaoke had stomped noisily into the US and Europe, Time magazine astonishingly called him one of the 20th Century’s most influential Asians, saying he “had helped to liberate legions of the once unvoiced: as much as Mao Zedong or Mohandas Gandhi changed Asian days, Inoue transformed its nights.”
“Nobody was as surprised as me,” he says.

Last year, he was presented the Ig Noble Peace Prize in Harvard University, a jokey award presented by real Nobel winners; he received a standing ovation after calling himself the ‘last samurai’ and attempted a wobbly version of the Seventies Coca Cola anthem “I’d like to teach the world to sing.”

The Nobel laureates in turn (or in revenge) murdered the Andy Williams’ standard: “Can’t take my eyes off you.” Inoue loved it, laughing throughout. “I wish I spoke English,” he says. “It would make life easier, and I could go to the US again, do speaking tours and make some money.”

Now he is the subject of a new fictionalized movie account of his life, called simply Karaoke, and directed by Tsuji Hiroyuki, currently on release in Japan and starring an actor considerably better-looking than the weathered, plump drummer of 1971. “At least they got someone tall to play me,” he laughs.

A typical Osaka businessman, amiable, fast-talking and with a slightly untamable air, Inoue once tried working in a proper company but baulked at wearing the salary-man’s uniform: the dark pinstripe suit. “I looked like a rocker and it didn’t go down very well. I wasn’t cut out for that life.”

He didn’t use a karaoke machine until he was 59, but loves to listen to syrupy pre-1960s ballads; his favorite English songs are ‘Love is a many splendored thing’ and Ray Charles’, ‘I Can’t Stop loving you.’ “They’re easy to sing, which is good because I can’t sing at all.”

Inoue is tormented by daft questions, but takes them in his stride. “People approach me all the time and ask me if I can’t help their husbands sing better, and I always say the same thing. If the singer was any good, he would be a pro and making a living at it. He’s bad because he’s like the rest of us. So we might as well just sit back and enjoy it.”
These days he makes a living selling, among other things, an eco-friendly detergent and a cockroach repellent for Karaoke machines. “Cockroaches get inside the machines, build nests, and chew on the wires,” he says. Friends say he is the idea man, while his wife, who works in the same Osaka office, helps bring them to life.

In the 1980s, he ran a company that successfully managed to persuade dozens of small production firms to lease songs for eight-track karaoke machines. But in the early 1990s, laser and dial-up technology left the firm behind; bored and depressed he had a breakdown but bounced back to life thanks to his dog. “I had to look after it and it got me out of the house.” He keeps a huge portrait of a Labrador in his office and says his next business venture will involve dogs.

Not everyone of course thanks Inoue for his invention. A 2004 Japanese movie called Karaoke Terror depicts a bunch of bored, middle-aged women and a group of college kids, both obsessed with karaoke, who go to war with each other, destroying a whole city; karaoke as an almost too-easy metaphor for the emptiness of contemporary Japanese culture.
But the pony-tailed businessman believes the little box he put together in Kobe has done far more good than harm. “As something that improves the mood, and helps people who hate each other to lighten up, it has had a huge social impact, especially in Japan. Japanese people are shy, but at weddings and company get-togethers, the karaoke comes out and people drink a little and relax. It breaks the ice.

“It’s used for treating depression and loneliness. Go to old people’s homes and hospitals around the country and there is a karaoke machine. I keep hearing of places where karaoke is huge – like Russia – and it is used as therapy. It makes people happy everywhere. When I see the happy faces of people singing karaoke, I’m delighted.”

The biopic supports the idea that karaoke is socially useful, rather than the bane of quiet pint drinkers everywhere. Kicking off with a grim list of suicide statistics among middle-aged Japanese men, it depicts a salary-man losing his job, wife and son after he is fired. He starts singing karaoke and finds a new purpose in life.

“We went to see the movie together,” remembers Robert Scott Field. “They got these good looking actors and actress to play him and his wife, so he was really happy. Afterwards he said: ‘I get letters and e-mails from all over the world and now they’ve made a movie of my life story. I have to pinch myself. You can’t buy things like that.’”

David McNeill is a Tokyo-based journalist who teaches at Sophia University. A regular contributor to a number of publications, including the London Independent and the Irish Times, he is a columnist for OhMy News and is a Japan Focus Coordinator. This article appeared in South China Morning Post, September 10, 2005 and at Japan Focus on. September 22, 2005.

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Authors: For all articles by the author, click on author's name.   David McNeill